Facebook ads paypal

Facebook ads paypal DEFAULT

Tracking conversions with facebook ads and paypal using facebook conversion api

Hi to cut a long story short I'm having difficulty with facebook tracking my sales on my wordpress website, because they need to land on a specific URL after purchasing through Paypal and being redirected to it in order for facebook to track the conversion.

The issue is with the WordPress plugins I'm using to make sales don't have any settings to reduce the redirect time after a sale leading back to my website.

And because it takes a long time, most of my customers are clicking off before being redirected which is causing them to not be tracked by Facebook as a conversion.

So what I'm trying to find out if it's possible to have it through some kind of custom event that a trigger occurs when one of my customers ends up going through PayPal after a purchase on my website and gets tracked as a conversion.

I recently came across facebook offline conversion api and I'm hoping maybe there is something with that and through Paypal this can be achieved.

asked Aug 2 at 16:39

adamadam

5566 bronze badges

Sours: https://stackoverflow.com/questions/68625166/tracking-conversions-with-facebook-ads-and-paypal-using-facebook-conversion-api

PALO ALTO, Calif. and SAN JOSE, Calif. — February 18, 2010 — Facebook and PayPal today announced a strategic relationship to offer PayPal in key parts of Facebook’s advertising and developer systems.

As part of the relationship, advertisers around the world will soon be able to use PayPal to pay for Facebook Ads through the company’s online advertising tool. For businesses in areas where the payment process can be difficult and expensive, the option to pay with PayPal makes it even easier for advertisers, particularly small international companies, to run campaigns on Facebook. Facebook reaches more than 400 million people, 70 percent of whom live outside the United States.

In addition, PayPal will become a payment option for Facebook Credits, which is currently being tested in a small number of games and applications. The goal of Facebook Credits is to give users a fast and easy way to buy virtual goods on Facebook, including items from the Facebook Gift Shop.

“We want to give the people who use Facebook, as well as advertisers and developers, a fast and trusted way to pay across our service,” said Dan Levy, director of payment operations, Facebook. “As our business has grown, offering local methods of payment has become increasingly important for advertisers who want to buy Facebook Ads. Teaming with PayPal, a global leader in online payments, makes this possible.”

“Put simply, PayPal’s business is payments. We make it easier for customers to send and receive money online in 24 currencies and 190 markets around the world,” said Osama Bedier, PayPal’s vice president of platform and emerging technology. “We’ve always been an important part of the developer ecosystem on Facebook, and we’re excited to expand our relationship directly with Facebook to help grow advertisers’ and developers’ businesses.”

About PayPal

PayPal is the faster, safer way to pay and get paid online. The service allows members to send money without sharing financial information, with the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing. With more than 81 million active accounts in 190 markets and 24 currencies around the world, PayPal enables global ecommerce. PayPal is an eBay company and is made up of three leading online payment services: the PayPal global payment service, the Payflow Gateway and Bill Me Later. The company’s open payment platform, PayPal X, allows developers to build innovative payment applications on multiple platforms and devices. More information about the company can be found at https://www.paypal.com.

Sours: https://about.fb.com/news/2010/02/paypal-is-now-a-way-to-pay-for-facebook-ads-and-facebook-credits/
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In case you haven’t heard, I’m not going to let you off the hook for certain Facebook ad-related behavior. For example, not tracking conversions on your list-building ads. Do you have a website that won’t let you put code on the back-end of your thank you page? Then I have some tough love for you right here.

These little pieces of code are easy to place, so you really don’t have any excuses. (Dear Squarespace users: I know they don’t make it easy for you to figure this out, but it ain’t impossible. The pixel goes in the Header of the page; you can get there by going to Settings > Advanced of your thank you page.)

But my whole position changes when we’re talking about conversion tracking for sales.

Here’s why: we have pretty much no control over the software that allows us to take payments for our products or services. Unless you want to build your own payment processor (trust me, you don’t), you have to accept their user interface and flow of information.

That means that if they don’t let you set your own “thanks for your purchase” page, you can’t track conversions for the sales that come through your Facebook ads. At least you can’t without a little creativity.

Let’s look at your options and what you can do to track conversions for your purchases:

PayPal

When I buy something via PayPal, I have to leave your site in order to do it. But there IS an option to set an automatic redirect page when you’re setting up your product or service in PayPal.PayPal Redirect After Purchase PageIf you’re using that redirect, I’ll see a message from PayPal after I’ve completed my purchase that says I’m being redirected back to the site:

PayPal Redirect After Purchase Page

You should put your Checkout conversion tracking pixel on that page. Just make sure you understand that Facebook may underreport the number of actual purchases that come from your ads. Some people will invariably close the PayPal tab before they get redirected. If your thank you page never loads for them, the pixel won’t collect information on that conversion.

But most people will wait for that redirect to finish; they want to make sure they don’t miss any further instructions you may have for them.

So make sure you set up this redirect for any and all products or services you sell with PayPal, even if you’re not running Facebook ads at the moment!

Gumroad

Gumroad. Is. My. Jam. I love everything about it: the design, the user interface, the insanely fast customer service, the way I can rely on it to always deliver my products to my amazing customers. And they’ve just rolled out a beta version of their affiliate tool; yesterday I was ready to send the entire office doughnuts.

The only thing they’re missing for me is a redirect to my own thank you page. Sigh.

Now when you complete your purchase of Absolute FB Ads, this is the page you see:Gumroad Thank You Page

 

In case you can’t tell, that’s a kind of lightbox overlaid on my sales page. If you click out of it, you go right back to the sales page.

I’ve emailed with their team quite a bit, asking for the custom thank you page feature. It was explained to me that redirects are very tricky business and that there are no plans to allow for sellers to set their own thank you page. That said, it wasn’t long before they rolled out a way to track conversions with your Checkout pixel.

Like everything with Gumroad, it’s really easy to set up. Log into Gumroad and go to your name at the top right of the page. Click on Settings and then Advanced. You’ll have to create your Checkouts pixel first here, and then just plug that pixel ID into the 3rd field on that page.Facebook Conversion Tracking Pixel ID

Gumroad Conversion Tracking Set Up

 

Then scroll all the way down and click on the “Update account details” button.

Important note:

Gumroad only lets you use one Checkout pixel at a time. But since they automatically track the value of your conversion (i.e. how much you earn for each product sold), you don’t need to worry about changing your pixel ID number. I just use one conversion tracking pixel that I created a long time ago (ABFB Bootcamp Purchase) for all of my ads that are aimed at getting people to buy something from me, and Gumroad sends the important information back to Facebook when they purchase.

Your Own Checkout Form (Courtesy of Something Like Infusionsoft or Ontraport)

I never set up this stuff for my clients, but I know for sure that if you’re using Infusionsoft or Ontraport, you can set up a redirect from your order form page to any page on your site. So when you create that thank you page, make sure you add the Checkout conversion tracking pixel the same way you do with your opt-in pixel. (How to set up Facebook conversion tracking instructions are here.)

EventBrite

Selling tickets to an event? EventBrite can be a great way to do it, AND it lets you set up a redirect to your own thank you page. Since I’ve never used Eventbrite myself, I won’t pretend to be the expert, but hopefully this post with instructions on setting up that Eventbrite redirect is still up-to-date!

When You’re Trying to Make Affiliate Sales

When you’re promoting someone else’s product as an affiliate, you simply can’t track conversions from Facebook ads. You don’t have control over their sales page or their thank you page, so there’s no way you can add a conversion tracking pixel.

And FYI: affiliate marketing may or may not be frowned upon when it comes to Facebook ads. It’s this weird gray area – there’s nothing in their terms and conditions that explicitly forbids it. But I would hate for your Facebook ad account to get shut down as a result of it.

When I’ve used ads to promote affiliate products, I always run ads that drive traffic to a blog post that talks about the product. Those posts should always include a very strong call-to-action to go check out the product in question, with multiple links sprinkled throughout the post.

Make sure you do the math on what you can earn as an affiliate. You may need hundreds of clicks on your ad before you actually make a sale. If you’re only going to make $50 per conversion, think about the cost of all those clicks. (They can range from around $0.05 to more than $2.00 a pop, depending on your audience and how good your ad is.)

Let’s say you get clicks for $0.50 each. 100 clicks will cost you $50. And if no one converts from those 100 clicks? You end up paying more for conversions than you’re actually making in commissions.

Like I said, you gotta do the math.

Marketplaces and Other Third Party Payment Processors

If you’re sending your potential customers to another site to buy your products (think Amazon, Society6, or Etsy), it’s likely you won’t be able to set up conversion tracking for those purchases. Take a look around the settings to see if there’s a way to set up a redirect back to your site after a purchase, but don’t be too hopeful. Most marketplaces are designed to keep you on their site so that you’ll end up buying more, either now or in the future.

One Final Hack

If your favorite payment processor doesn’t allow you to track conversions or set up a redirect to your own thank you page, I can think of one trick that just might work:

Create a page on your site that all of your customers will visit immediately after their purchase, and put your conversion pixel there.

For example, I could send all my new customers an email that had a link in it to a page on my site. That page could have specific instructions for new customers, more information that would help them get the most out of my product or something similar. I would put my Checkout conversion tracking pixel on that page.

So long as it’s a page that my customers are guaranteed to visit for some reason or another very soon after they purchase, that pixel will count their visit as a conversion.

Ideally it would be a page that they’d only need to visit once. Even though Facebook’s conversion tracking pixels should be smart enough to only count each person who lands on that page as one conversion, sometimes multple visits get counted as multiple conversions.

What are YOU using to get yourself paid? Does it allow you to to set up Facebook conversion tracking?

Since I only have experience with some of the above-mentioned tools, I can’t recommend (or discourage people from) anything else that’s out there. Let us know what you’re using in the comments below, and how happy you are with them so far!

Sours: https://clairepells.com/conversion-tracking-sales/
Facebook ads card payment DECLINE problem SOLVE

Facebook Ad Support • Your Ultimate Marketing FAQ Guide

Get Facebook ad support & answers via our ultimate Facebook FAQ guide – covering ad sizes, approvals, spending, strategy, settings, culture, politics, and more.

Time for another Ultimate Marketing FAQ Guide! After warming up with Lead Generation and Ads on Reddit, we’re ready to take on Facebook ad support & FAQ.

We’ll cover the basics plus some creative inquiries like “Are Facebook ads listening to me?” and “What Facebook ads did Russia buy in 2016?”

I should be clear: we’re talking about Facebook ads on Facebook.

With Facebook’s acquisition of Instagram and recent changes to their ad platform, Facebook now allows you to run ads on Instagram and Facebook simultaneously.

Bear in mind, Facebook and Instagram are two completely different channels with different audiences who have vastly different habits and motivations (look for an Instagram Ads FAQ in the future).

  • Why use Facebook Ads?
  • How Facebook Ads work
  • Where do Facebook Ads appear?
  • What do Facebook Ads look like?
  • What size are Facebook Ads?
  • Do Facebook Ads actually work?
  • How to create Facebook Ads
  • What size are Facebook Ads?
  • Why are my Facebook Ads not approved? (File an appeal)
  • Why are my Facebook Ads not delivering?
  • How do I cancel Facebook Ads?
  • How to make great Facebook Ads
  • Where can I see competitor Facebook Ads?
  • How do I target Facebook Ads?
  • How can I target fans of a competitor Facebook page?
  • How to buy Facebook Ads
  • How much did Russia spend on Facebook in the 2016 election?
  • What is a good cost-per-click (CPC) for Facebook Ads?
  • How can I pay for Facebook Ads?
  • When does Facebook charge for ads?
  • How do I get a receipt for Facebook Ads?
  • How do I get free ads from Facebook?
  • Can Facebook ads hear me?

Why use Facebook Ads?

We like Facebook ads because out of all the channels we use — including LinkedIn, Quora, and Google Search — Facebook gives us some of the most granular audience targeting options (more on that in a moment).

If you can master the tools and creative, which we’ll help you with here, you’ll find Facebook ads can be a powerful tactic to grow your business.

How Facebook Ads work

In general, ads on Facebook consist of a Format (what the ad looks like) and the Placement (where on Facebook the ad shows up). You’ll pick the Audience you want to advertise to, a Budget for how much you want to spend, and an advertising Objective like increasing conversions on your website.

*For our thoughts and experience on how to best leverage Facebook’s intelligent algorithms, check out How Facebook Ads Really Work: Facebook Advertising Demystified

Where do Facebook Ads appear?

Facebook Ad Placements Diagram

Ads on Facebook itself can appear in 6 different places:

Feeds
Your ads appear in the News Feed for people accessing the Facebook from their computers or mobile devices.

Right column
Your ads appear in the right-side columns across Facebook for people on their computers.

Instant Articles
Your ads appear in Instant Articles within the Facebook mobile app.

In-stream video
Your ads appear as short videos in both Live video and Video on Demand on Facebook.

Stories
Your ads appear in people’s stories on Facebook. Ads in stories only appear people browsing stories on Facebook.

Marketplace
Your ads appear in the Marketplace home page or when someone browses Marketplace in the Facebook app on their phone.

What do Facebook Ads look like?

See the 11 different ad types Facebook offers below.

Video Ads
“Show off product features, and draw people in with sound and motion.”
See ad specs | Get creative tips

Facebook Video Ad Preview

Image Ads
“Drive people to destination websites or apps through high-quality visuals.”
See ad specs | Get creative tips

Facebook Image Ad Preview

Collection Ads
“Encourage shopping by displaying items from your product catalog—customized for each individual.”
See ad specs | Get creative tips

Facebook Collection Ad Preview

Carousel Ads
“Showcase up to ten images or videos within a single ad, each with its own link.”
See ad specs | Get creative tips

Facebook Carousel Ad Preview

Slideshow Ads
“Use motion, sound and text to tell your story beautifully on any connection speed.”
See ad specs | Get creative tips

Facebook Slideshow Ad Preview

Instant Experience
“Let people open a full-screen, mobile-optimized experience instantly from your ad.”
See ad specs | Get creative tips

Facebook Instant Experience Ad Preview

Lead Generation Ads
“Lead ads on Facebook and Instagram help you collect info from people interested in your business. A lead ad is presented using an image, video, or carousel, and followed by a lead form when the user engages with the ad.”
See ad specs | Get creative tips

Facebook Lead Ad Preview

Offers
“Offers are discounts you can share with your customers on Facebook. You can design your offer ad to appear as a image, video, or carousel.”
See ad specs | Get creative tips

Facebook Offers Ad Preview

Post Engagement
“Most Page posts on Facebook can be boosted to deliver more likes, comments, shares, and photo views.”
Note: These ads look like standard Facebook posts
See ad specs | Get creative tips

Facebook Post Engagement Ad Preview

Event Responses
“Event response ads can be used to promote awareness of your event and drive responses. You can design your event ad to appear as an image or video.”
See ad specs | Get creative tips

Facebook Event Response Ad Preview

Page Likes
“Page likes ads can be used to drive users to like your page. You can design your Page likes ad with a video or an image masked to a ratio of 8:3.”
See ad specs | Get creative tips

Facebook Page Likes Ad Preview

What size are Facebook Ads?

The image or video size for Facebook Ads depends on the ad format.

Video Ads: Any size

Image Ads: 1,200px by 628px

Collection Ads: 1,920px by 3,240px to 5,400px

Carousel Ads: 1,080px by 1,080px

Do Facebook Ads actually work?

Absolutely. Here are two great results we’ve seen from Facebook ads:

You just have to be willing to test and learn.

As with any ad execution, showing the wrong ad to the wrong people with the wrong goal in mind are bound to lead you astray. Facebook ads are no different. To run good Facebook ad experiments, make sure you set up your tracking correctly.

READ:A Smarter Way to Track Campaigns in Google Analytics

How to create Facebook Ads

To get started with Facebook Ads, log in to your Facebook account and find “Create Ads” in the dropdown menu to the far right of the menu bar.

From there, Facebook does some pretty thorough hand-holding.

They take you through setting your campaign objective, creating your ad account (or choosing one you’ve already establish), putting together your ad set — which includes traffic, audiences, placements, budget, and schedule, then choosing and actually building your ad.

Facebook Ad Creation Welcome

Why are my Facebook Ads not approved?

There are a number of possibilities why your Facebook Ads were rejected, including:

  • Violation of Community Standards
  • Prohibited Content (Illegal Products or Services, Drugs & Drug-Related Products, etc.)
  • Restricted Content (Alcohol, Dating, Financial Services, etc.)
  • Sexually Suggestive Content
  • Ads targeted to “discriminate against, harass, provoke, or disparage users or to engage in predatory advertising practices”
  • Ads that are irrelevant to to the product or service being offered and the audience viewing the ad
  • Excessive text in ad images
  • Requesting the wrong kind of info in Lead Ads
  • Misusing Facebook brand assets
  • Abusing data collected through Facebook or your ads

Facebook will typically send you an email explaining why they disapproved your ad. You can either modify your ad (or create a new one) for approval, or file an appeal if you think your ad meets Facebook’s standards.

? Facebook Ad not approved? File an appeal here ?

Why are my Facebook Ads not delivering?

Throughout your Facebook ad campaign, your ads can stop (or fail to start) delivering for many different reasons, including:

  1. Ads Weren’t Approved
  2. Ads Are Stuck in “Pending Approval”
  3. Ads Edited Too Many Times
  4. Results Are Delayed
  5. Spending Limit Reached
  6. Billing Failed
  7. Throttled Ads
  8. Bid Is Too Low
  9. Ad Set Budget Is Too Low
  10. Audience Too Small
  11. Low Relevance Score (this is very important)
  12. Too Many Ads
  13. Overlapping Audiences
  14. Slow Delivery

Each one has a fix. See how over at Online Advertising School.

How do I cancel Facebook Ads?

To delete an ad, follow these instructions.

To deactivate your Facebook ads account, go here instead.

How to make great Facebook Ads

There’s no magic bullet. Learning how to use Facebook Ads effectively takes time and testing.

Here’s 22 Creative Facebook Ad Design Tactics to get you started.

If you’re looking to create Facebook Ads that work, you should also check out the Ladder Playbook for all our Facebook-related ad tactics (there’s a ton).

Where can I see competitor Facebook Ads?

I like the way you think!

What better way to get ideas of what to do (or not to do) than scope out the competition?

In 2018, Facebook released a new “Info and Ads” section on Pages, which allows users to see the active ads currently running on Facebook, Instagram, and Facebook Messenger by that brand or business, and provides additional information about that brand or business, including the date their Facebook Page was created and any previous name changes.

Facebook Page Info and Ads Section

It’s a game changer.

Read about all the cool stuff you can do with the Info and Ads section.

How do I target Facebook Ads?

On Facebook, you target ads by creating audiences.

Facebook allows you to target based on location (ex: country, state, province, city, congressional district, zip or post code), Age, Gender, Language, and even Interests and/or Behaviors.

For instance, you could target college grads who are frequent travelers and interested in cooking.

One of the best Facebook ad targeting tactics is Lookalike Audiences.

How Lookalike Audiences Work

Here’s a riff from our post How Facebook Ads Really Work: Facebook Advertising Demystified.

For example, maybe you know that people who use your product are Entrepreneurs who like Gary Vaynerchuk, use Mailchimp, are 25-35 years old, and are living in New York.

BUT do you know that there are tons of small pockets of entrepreneurs living in places like Texas and North Carolina?

Do you have a list of every single startup influencer or email service provider?

Can you identify the occasional 45 year old who would also like your product?

Facebook can do all of the above. They have several orders of magnitude more data than you do. More importantly, they can decide what’s more relatively important to predict whether someone will convert.

That’s why lookalike audiences work so well, why Facebook is one of the best ad platforms ever created, and why we still use them daily.

Also, with Facebook’s custom audiences tool, you can easily target super fans.

Facebook Custom Audience

You have five options to help you create a custom audience:

Customer File
This method allows you to create a custom audience by uploading your customers’ phone numbers or email addresses via a CSV or TXT file.

Website Traffic
This method allows you to use the Facebook Pixel installed on your website to target people who visited your website or specific pages within the last 180 days.

App Activity
This method allows you to create a custom audience based on user’s app activity within the last 180 days.

Offline Activity
If you have a brick-and-mortar location, this option allows you to target people who interacted with your business in-person, over the phone, or through other offline channels.

Engagement
This method allows you to create a list of people who engaged with your posts on Facebook or Instagram. This includes activities like visiting your Facebook page, liking a post, or viewed a video.

Another super awesome tactic? Retargeting ads. Deploy them to engage inactive users, upsell current customers, and converting website visitors into paying customers using Facebook.

How can I target fans of a competitor Facebook page?

Simple. Using Facebook’s Guided Creation option, find “Detailed Targeting” in the Audience step and enter your competitor’s name. While you’re not targeting strictly fans of the page, this wider net doesn’t necessarily hurt your efforts, especially with Facebook’s knack for finding people who are likely to convert.

Facebook Ads Detailed Targeting

How to buy Facebook Ads

You purchase ads on Facebook auction-style. That means you’ll bid on your target audience along with other marketers. To see strategies around bidding and buying Facebook ads, check out our post demystifying Facebook ads.

How much did Russia spend on Facebook in the 2016 USA election?

Answer: $1.25 million per month

And while there’s plenty about their efforts that you shouldn’t emulate, there’re also a great deal of things marketers can learn from the most effective Russian Facebook ads from the 2016 Election.

What is a good cost-per-click (CPC) for Facebook Ads?

We audited all our PPC ad campaigns and in the spirit of transparency — a cornerstone value for us Ladder — you can see the full details of our Facebook escapades.How much we spent, what our CPCs and CPAs (cost per acquisition) were, and what our clickthrough rates were.

Our CEO provides his own commentary to give you context for what you should expect.

How can I pay for Facebook Ads?

Tons of ways. Go to Settings >Payment Settings > Add Payment Method to see what payment options are available to you. My account is in USD, so here’s what I’m seeing.

Facebook Select A Payment Method

Can I pay for Facebook Ads with debit card?

Yes.

Can I pay for Facebook Ads with PayPal?

Sure — as long as the currency you want to pay in is accepted by PayPal. Otherwise, you have more of a challenge ahead of you.

If the currency you want to pay in isn’t an accepted currency for PayPal, you can still make your payment through PayPal in a supported currency. You’ll first need to convert your currency through PayPal to change your balance to a currency that we accept. Please note that you’ll incur a PayPal fee to do this conversion. Visit PayPal for more details on currency conversion.
—Add PayPal as a payment method for Facebook ads

When does Facebook charge for ads?

Depends on whether you’ve set up automatic payments or manual payments.

Automatic payments
Automatically charge you whenever you spend a certain amount known as your billing threshold and again on your monthly bill date for any leftover costs. This is how you’ll pay if you use PayPal or most credit and debit cards to purchase ads.
Manual payments
Manual payments: You’ll add money to your account first, and then we’ll deduct from that amount up to once a day as you run ads. This is how you’ll pay if you use a manual payment method (like PayTM or Boleto Bancário) to purchase ads. With manual payments, you won’t have a billing threshold.
—When you’ll pay for Facebook ads

How do I get a receipt for Facebook Ads?

You can find your receipts in the Billing section of Ads Manager.

Facebook Billing

How do I get free ads from Facebook?

Coupons for Facebook ads exist (I’ll let you Google around for them), but if you’re looking for ways to gain organic traction on Facebook, I recommend you check out these Facebook Growth Hacks. They’re super simple, and you should be doing them way before throwing down any cash on Facebook ads.

Can Facebook ads hear me?

No. But it sure seems like it, right? Those eerily relevant ads that are showing up — they’re just an example of how eerily great at behavioral and predictive targeting Facebook has gotten.

All the more reason to advertise there, right?

Even if Facebook isn’t recording your conversations through a hidden microphone hijack in their app (or a second, well-disguised mic secretly embedded in your smartphone).

Not convinced you can be truly alone with your phone around?

See what happens when a vegetarian starts chatting about her desire for Domino’s Meat Feast.

What’s the business case for advertising on Facebook?

Here’s a few articles where we document the great impact Facebook’s has had in our experimentation:

Ladder powers strategy and performance solutions for fast-growing brands

Talk to a strategist →

Sours: https://ladder.io/blog/facebook-ads-faq

Ads paypal facebook

How to Pay for Your Facebook Ads with PayPal

Paypal Debit Card

Facebook offers a number of different payment methods for their ads. It’s in their best interests to give you as many ways to pay them as possible, right? The thing is, this interest combats with another interest they have, which is to avoid fraud. It’s a sad fact that there’s a lot of financial fraud going around, ranging from using fake information, linking dead accounts and using stolen credit cards. Facebook doesn’t want to fight credit disputes or see money seized, so they’re picky about how they accept payments, despite the numerous methods.

PayPal is perhaps the best option for many marketers, particularly marketers located outside of the United States. If you don’t want to link your credit card, or you want the additional buffer of a company between you and Facebook, try PayPal. There are a few ways you can use it, as well.

Method 1: Direct PayPal

New Payment Method

This is the primary means you can use to link PayPal to Facebook Ads for payment.

  1. Make sure that your browser will accept a pop-up from Facebook and PayPal. You can go into your Internet options and disable your pop-up blocker, or you can just watch for the bar that appears when your browser has blocked a pop-up and tell it to enable it.
  2. Go to your ads manager. If you don’t know where that is, just click this link.
  3. In the ads manager, click “billing” and then click “payment methods.” This will bring you to a section where you can add or remove existing payment methods.
  4. Click to add a payment method. This option is found in the top right of the screen. One of the options will be to choose PayPal.
  5. Click to continue. This will generate a pop-up with a PayPal authorization window. You will need to input your login information through this window to authorize Facebook to draw from your PayPal account to pay for advertising.

This isn’t necessarily always the best option, unfortunately. PayPal occasionally has issues with Facebook, and while you might be able to get things sorted out quickly, you can lose some money in the process. Another problem is that using PayPal alone means you’re going to have another account for bookkeeping, unless you use another method that lets you use PayPal for other expenses.

One of the most prominent issues, though, is that Facebook restricts the currencies it will accept as payment for Facebook ads. The list is pretty long and includes most major currencies, including the Dollar, the Peso, the Dirham, the Rouble, the Koruna, the Euro and the Yuan. What happens, though, if your currency isn’t accepted?

If that’s the case, you will need to use PayPal to convert your currency into a currency Facebook accepts. This is relatively easy through PayPal, but it comes with a fee attached. This is unacceptable when we’re talking about Facebook ads. When you’re fishing for pennies in your ads, optimizing them to spend a few cents less per click, you can’t afford to throw percentage points away on currency conversion.

So what do you do if you don’t want to link PayPal, if you want to use PayPal as a more widespread payment option, or if you want to minimize the currency conversion issues?

Method 2: PayPal Debit Mastercard

Physical Debit Card

The answer is the PayPal debit card. This card works just like a debit card issued by any bank or financial institution. You have a card number, a name, an expiration date, a validation code, and a linked account. When you make a purchase with the card, it’s deducted from the balance on the card.

One of the primary benefits of the PayPal card is the rewards. It acts somewhat like a credit card, in that it has FDIC backing, rewards, and interest for balances. There’s even a referral program that gives you $5 when a friend signs up using your link and puts $10 on their card. Lastly, you’ll earn 1% cash back for every credit purchase.

PayPal is a modern company, and they realize that a lot of users prefer to manage their accounts via mobile devices. This is particularly true of Facebook users, who are growing increasingly mobile-focused these days. PayPal has a specific task app for the prepaid cards – so it’s additionally segregated from your main account, in case you lose your device – through mobile devices. You can find the iPhone version here and the Android version here.

PayPal’s debit card has one major drawback, and that is the process for approval. The card is treated as a credit card, and therefore needs you to go through a strict approval process. Part of this comes down to the Patriot Act, which requires that PayPal records information about cardholders.

PayPal does also have a debit card that’s directly linked to your account and acts more like a traditional bank debit card as opposed to a prepaid card.

The process for linking one of these cards, by the way, is mostly the same as the process above. You need to go into your ads manager and click to the billing section. In that section, you need to click on payment methods and click to add a new payment method. You won’t be adding PayPal this time, though, you should just be able to add a new debit/credit card. Just use the card information from your PayPal card and it will work just fine.

There are also other prepaid options available for non-US users. To find out which ones, reference the table Facebook provides here. There aren’t many, though, and that’s because Facebook doesn’t want to deal with prepaid card fraud if they can help it.

Sours: https://boostlikes.com/blog/2015/05/pay-facebook-ads-paypal
[Explaination] Facebook Ads Payment Method Not Working - Part 2 - in Hindi

Then, when they were lying side by side, and Sergei stroked Valya, feeling an unusually dry, paint-rough body, Valya asked him: Promise me that you will never flirt. With girls. But Im not flirting. Valyusha, my sun. I treat them in a purely aesthetic sense.

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Half an hour later, I ran out of. The gate with my bag on my shoulder and a scarf on my head, tied like a pirate. I left half of my things in the room.



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