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Pinterest’s New Search Feature Will Allow BIPOC Users to Sort Results by Hair Pattern

Image for article titled Pinterest’s New Search Feature Will Allow BIPOC Users to Sort Results by Hair Pattern

Doubling down on its efforts to increase inclusivity and representation on the platform, Pinterest announced the launch of a new tool on Wednesday that would specifically make it easier for Black, Brown, Indigenous, Latinx, and other POC users to winnow hair search results down by pattern.

Image for article titled Pinterest’s New Search Feature Will Allow BIPOC Users to Sort Results by Hair Pattern

As of Wednesday, searching “hair” on the image discovery platform launches a dialogue box debuting the feature to users, explaining that the tool “helps narrow down the images you see when exploring hairstyle ideas” by filtering results into six categories: protective, coily, curly, wavy, straight and shaved/bald. In addition to being able to perform general searches within their hair type, users will also now be able to filter their results when conducting more specific searches for terms like “glam hair” or “wedding hair.”

The search tool—which uses computer vision-powered object detection to identify visual hair patterns in images—was developed in collaboration with BIPOC creators and Pinners like Naeemah LaFond, the global artistic director of the haircare brand Amika, and was specifically designed to ensure that Pinterest remains a diverse and inclusive platform for all users. According to Pinterest, the new software has successfully detected a hair pattern in over 500 million images on the platform and counting thus far.

“This new tool will mark a much needed milestone for racial equity in the world of coding,” LaFond said in a press release. “Just the simple idea that I don’t have to work twice as hard to find a hairstyle because of my hair type is a game changer. I’m sure that in the coming years we will find ways to even further improve the process, but I’m excited that with Pinterest we’ve taken one huge step forward.”

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Pinterest, it’s worth noting, has been particularly good about working to ensure that its AI is designed with fairness in mind, going so far as to establish an Inclusive Product division that aims to ensure that the brand is constantly increasing representation in its products.

“That’s why we built hair pattern search using computer vision technology to help identify hair patterns in images,” Annie Ta, the head of that department, said in a statement. “By doing this, we hope we’re able to use technology for good and make it easier for people, no matter who they are, to find hair inspiration for them on Pinterest.”

The new tech builds upon Pinterest’s previous attempts to diversify its search results, which included a separate search feature rolled out in 2018 that enabled users to filter beauty results by a skin tone range.

According to Pinterest, hair pattern search is currently available to users in the US, CA, UK, Ireland, Australia, and New Zealand on iOS and Android, and will roll out to international markets over the coming months.

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Sours: https://gizmodo.com/pinterest-s-new-search-feature-will-allow-bipoc-users-t-1847509879

Pinterest launches hair pattern search with BIPOC users in mind

Pinterest has launched a new search feature that could make it easier for Black, Brown, Indigenous, Latinx and other POC users to find hair inspiration that would suit their hair types. The visual discovery website has introduced hair pattern search, it said, with BIPOC users in mind. This new feature uses computer vision-powered object detection to enable users to refine their searches by six different hair patterns: protective, coily, curly, wavy, straight and shaved/bald.

Now, after users search for broader terms like "summer hairstyles," "glam hair" or "short hair," they'll find new hair pattern buttons that will narrow down the results. The feature is now live in the US, UK, Ireland, Canada, Australia and New Zealand on desktop, as well as on iOS and Android. It will roll out to more locations over the coming months.

Yes, there are different types of curls, not to mention different hair textures and porosities, and Pinterest said its technology detected hair patterns in over 500 million images on its platform. Being able to refine results could help POC users find styling inspiration more easily instead of having to wade through pages and pages of hair images that wouldn't work for their hair types. That said, it remains to be seen how accurate the feature is and if it's truly effective in sifting through images on the website.

According to the company, this feature builds on its first inclusive product that allows users to search for images based on the subjects' skin tones. It worked with BIPOC creators and popular Pinners like Naeemah LaFond to design the product.

Pinterest's Head of Inclusive Product Annie Ta said in a statement: 

"Our mission on the Inclusive Product team is to help everyone feel like Pinterest is a place for them. As a visual discovery platform, we have an opportunity and responsibility to do a better job of increasing representation in the products we build. That's why we built hair pattern search using computer vision technology to help identify hair patterns in images. By doing this, we hope we're able to use technology for good and make it easier for people, no matter who they are, to find hair inspiration for them on Pinterest."

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Sours: https://www.engadget.com/pinterest-hair-pattern-search-130002097.html
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If you've ever built a Pinterest board, you know that you can really fall down a rabbit hole, finding everything from one-pot dinner recipes to fun nail art ideas. Given the visual nature of Pinterest, it's a great place to discover, source, and save haircut inspiration, too. The only drawback is that the search for 'cute haircuts' brings up a grid of a million people, who might not look anything like you.

Today, Pinterest changed that. Now, there's a Hair Pattern search function, which allows you to filter your results across six different hair types — protective, straight, wavy, curly, coily, bald/shaved — so you only see the inspo images specific to your personal texture or curl pattern.

To build and design this technology, Pinterest's Head of Inclusive Product, Annie Ta, worked with BIPOC creators, including celebrity hairstylist Naeemah LaFond, who works with young, trendy stars like Yara Shahidi and Whitney Peak.

According to LaFond, the novel Hair-Pattern search function is a huge step forward in the platform's goal of making tech and social media more visually inclusive. "This new tool will mark a much-needed milestone for racial equity in the world of coding," LaFond explains. "Just the simple idea that I don’t have to work twice as hard to find a hairstyle because of my hair type is a game-changer."

Plus, the function is super user-friendly, whether you're using a laptop or the Pinterest app on your iPhone. Simply enter your desired search term — like 'haircuts or 'fall hairstyles' — into the search bar. Then, right below it, select your personal hair type. Et voilá: Your dream hair board just built itself.

Photo: Courtesy of Pinterest.

Sours: https://www.refinery29.com/en-us/2021/08/10634707/pinterest-hair-pattern
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Pinterest pattern

Pinterest is on a hot streak of new efforts at making its platform more inclusive and easy to use; in 2018, it launched a feature that allowed users to filter their makeup searches by skin tone (and has been expanding this feature gradually ever since). Pinterest's AR Try-On feature also continues to grow with new product types and shades, and in July, the platform banned all weight-loss-related advertisements from its feeds. Now, Pinterest is making yet another effort at creating a more inclusive space for Pinners by launching a new feature called Hair Pattern

Starting August 18, Pinners will be able to narrow down their searches for hairstyles, haircuts, and hair colors by their specific hair texture or type. More specifically, Pinners can filter any hair-related search by the following "patterns": protective, coily, curly, wavy, straight, and shaved/bald. 

For instance, you might be searching for "cute short haircuts" but have trouble finding examples of that in your exact hair texture off the bat. You can simply click the filter that best matches your hair type to see Pins that are better suited to you. This feature uses the same type of technology as its skin tone filtering feature.

Sours: https://www.allure.com/story/pinterest-hair-pattern-search-feature
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Pinterest has a new search feature that aims to give people more refined results with inclusion in mind. On Wednesday, the social media service launched a "first-of-its-kind" hair pattern search for more inclusivity in its beauty and hair search results.

In the coming weeks, people will be able to enter broad beauty or hair terms and then narrow down their search based on specific hair patterns to find "inspiration that is most relevant to their style and preference," the company said in a blog post. 

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The feature uses "computer vision-powered object detection" and lets people refine results by six hair patterns: protective, coily, curly, wavy, straight and shaved/bald. Pinterest said it's detected a hair pattern in over 500 million images on its platform.

Pinterest added that in the past month there were over 120 million hair searches and over 5 billion hair-related pins on the site. The new hair search functionality comes after Pinterest launched a skin tone ranges feature in 2018. Pinterest also announced a new beauty policy at the beginning of July supporting body acceptance. The site now prohibits weight loss ads, products and images. Pictures of ideal bodies and weight loss procedures as also not allowed. 

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Sours: https://www.cnet.com/tech/pinterest-launches-new-hair-pattern-search-for-inclusive-beauty-results/

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Pinterest is launching a search tool to help people narrow their hair inspiration searches by hair pattern. When users search for hairstyles, new filter options — for coily, curly, wavy, and straight textures, as well as shaved / bald and protective styles — will appear under the search bar.

The filters should be particularly useful for people of color looking for styles tailored to their hair textures, and Pinterest says they were created with Black, brown, and Latinx people in mind. “Just the simple idea that I don’t have to work twice as hard to find a hairstyle because of my hair type is a game changer,” says Naeemah LaFond, an editorial hair stylist and global artistic director of the Amika hair care brand, who advised Pinterest during the feature’s development.

Gif showing “summer hairstyles” being typed into Pinterest search and bringing up different pins under the protective and coily filters.

The new feature builds on Pinterest’s skin tone search filters, which were introduced in 2018. To make those filters, Pinterest engineers started with data from ModiFace’s AI library, adjusting the algorithm from there to improve things like its ability to properly categorize skin tones in low light. Pinterest has made improvements to its in-house tech since then, saying it’s now “three times as likely to detect multiple skin tone ranges in top search results, compared to previous technology.”

Pinterest says the hair pattern feature uses “computer vision-powered object detection” to determine which hair types are shown in hairstyle pins.“We built hair pattern search with in-house AI on top of our foundational computer vision technology that is used in visual search and shopping,” says a Pinterest spokesperson. The company says its algorithm has detected hair patterns in over 500 million images on the platform.

Hair pattern search will be rolling out across desktop, iOS, and Android apps over the coming weeks, says Pinterest. The filters will be available in the US, Canada, the UK, Ireland, Australia, and New Zealand first, before expanding to other countries in the coming months.

Update August 18th, 11:02 AM ET: Added details about Pinterest’s in-house skin tone and hair pattern detection tech.

Sours: https://www.theverge.com/2021/8/18/22628978/pinterest-hair-patterns-textures-search-filters


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