Patreon stock market

Patreon stock market DEFAULT

Patreon Stock

About Patreon Stock

Patreon is a membership platform that makes it easy for artists and creators to get paid. It operates a platform that enables content creators, as well as artists, to be able to fund their work. It's, a communications platform, enables connection between users and makes various accessible content, including videos, photographs, images, artwork, graphics, audio clips, comments, data, text, software, scripts, projects, other material and information, and associated trademarks and copyrightable works. Patrons pledge to support artists and creators on a recurring basis for each work created, empowering a new generation of creators the ability to make a living off of their passions.

Patreon was founded in 2013 and is headquartered in San Francisco, Califorrnia. Notable investors in Patreon include Glade Book Capital Partners, Thrive Capital, and Index Ventures.



DoorDash, Bird, Fair, Cybereason, Twitter, Airtable, ClassPass, Recursion Pharmaceuticals, Freenome, Niantic

DFJ Growth

Avant, Unity Technologies, Collective Health, Hopin, Cohesity, Outreach, Patreon, Sumo Logic, Mapbox, Formlabs

Index Ventures

Robinhood, Bird, Slack, Discord, Deliveroo, Pure Storage, ServiceTitan, Scale AI, Goat Group, Lookout

Initialized Capital

Goat Group, Patreon, Standard Cognition, Rippling, Front, Rescale, Heap, Lever, Soylent, LogDNA

Thrive Capital

Instacart, Stripe, Compass, Opendoor, Nubank, Slack, Oscar Health, Unity Technologies, Cityblock Health, Noom

Funding History

July 2013$2.1M
June 2014$15.3M
September 2015$29.1M
September 2017$59.4M
June 2019$57.0M
September 2020$90.0M
April 2021$155M


Chief Executive Officer

Jack Conte


Other Companies



American crowdfunding website created in 2013

Patreon wordmark.svg


Patreon screenshot 20 January 2018.jpg

A Patreon page from January 20, 2018

Type of site

Membership platform
Available inEnglish

San Francisco, California



Created by
Key peopleJack Conte (CEO)
Users3 million monthly active patrons
LaunchedMay 2, 2013; 8 years ago (2013-05-02)
Current statusActive

Patreon (, ) is an American membership platform that provides business tools for content creators to run a subscription service. It helps creators and artists earn a monthly income by providing rewards and perks to their subscribers. Patreon charges a commission of 5 to 12 percent of creators' monthly income, in addition to payment processing fees.

Patreon is used by YouTubevideographers, webcomic artists, writers, podcasters, musicians, adult content creators,[1] and other categories of creators who post regularly online.[2] It allows artists to receive funding directly from their fans, or patrons, on a recurring basis or per work of art.[3] The company, started by musician Jack Conte and developer Sam Yam[4][5] in 2013, is based in San Francisco.[6]


Logo used from May 2013 to June 2017

Patreon was co-founded in May 2013 by Sam Yam and musician Jack Conte,[4][7] who was looking for a way to make a living from his YouTube videos.[8] Together with Sam Yam he developed a platform that allows 'patrons' to pay a set amount of money every time an artist creates a work of art. The company raised $2.1 million in August 2013 from a group of venture capitalists and angel investors.[9][10] In June 2014, Patreon raised a further $15 million in a series A round led by Danny Rimer of Index Ventures.[11][12] In January 2016, the company closed on a fresh round of $30 million in a series B round, led by Thrive Capital, which put the total raised for Patreon at $47.1 million.[13]

They signed up more than 125,000 "patrons" in their first 18 months.[14] In late 2014, the website announced that patrons were sending over $1,000,000 per month to the site's content creators.[15]

In March 2015, Patreon acquired Subbable, a similar voluntary subscription service created by the Green brothers, John and Hank Green, and brought over Subbable creators and contents, including CGP Grey, Destin Sandlin's Smarter Every Day, and the Green brothers' own CrashCourse and SciShow channels.[16] The merger was consequent to an expected migration of payment systems with Amazon Payments that Subbable used.

In October 2015, the site was the target of a large cyber-attack, with almost 15 gigabytes of password data, donation records, and source code taken and published. The breach exposed more than 2.3 million unique e-mail addresses and millions of private messages.[17][18] Following the attack, some patrons received extortion emails demanding Bitcoin payments in exchange for the protection of their personal information.[19][20][21]

In January 2017, Patreon announced that it had sent over $100,000,000 to creators since its inception.[22]

In May 2017, Patreon announced that it had over 50,000 active creators and 1 million monthly patrons, and was on track to send over $150 million to creators in 2017.[23]

In June 2017, Patreon announced a suite of tools for creators to run membership businesses on the Patreon platform. Notable improvements included a customer relationship management system, a mobile app called Lens, and a service to set up exclusive livestreams.[24]

In August 2018, Patreon announced the acquisition of Memberful, a membership services company.[25]

Business model[edit]

Patreon users are grouped by content type, such as video/films, podcast, comedy, comics, games, and education. These content creators set up a page on the Patreon website, where patrons can choose to pay a fixed amount to a creator on a monthly basis.[26] Alternatively, content creators can configure their page so that patrons pay every time the artist releases a new piece of art. A creator typically displays a goal that the ongoing revenue will go towards, and can set a maximum limit of how much they receive per month. Patrons can cancel their payment at any time. Creators typically provide membership benefits (commonly in the form of exclusive content or behind-the-scenes work) for their patrons, depending on the amount that each patron pays.[27][28]

Patrons can unlock monetary tiers that increase the content type they see from the user. Several content creators on Patreon are also YouTubers. They can create content on multiple platforms, and while the YouTube videos may be available to the public, the patrons receive private content made exclusively for them in exchange for aiding the Patreon user's goal.[29] Patreon takes a 5% commission on pledges. As of May 2017[update], the average pledge per patron was around $12, and a new patron pledged to a creator every 5.5 seconds.[30]

As of February 2014[update], almost half of the artists on Patreon produce YouTube videos, while most of the rest are writers, webcomics artists, musicians, or podcasters.[31] As of December 2016[update], Patreon's Community Guidelines allow nudity and suggestive imagery as long as they are clearly marked, but prohibit content that may be deemed pornographic or as glorifying sexual violence.[32]

Unlike other online platforms such as YouTube and Facebook, which use trained algorithms to identify potentially inappropriate content, Patreon's trust and safety team monitors users and investigates complaints of Terms of Service violations.[33]

Bans of specific users[edit]

In July 2017, conservative YouTube personality Lauren Southern was banned from Patreon over concerns about Génération Identitaire's blocking of NGO ships in the Mediterranean, ferrying migrants to Europe off the Libyan coast. A letter she received from Patreon said she was removed for "raising funds in order to take part in activities that are likely to cause loss of life," referring to an incident in May involving Southern, and the larger Defend Europe mission in July, which she covered on YouTube. Philosopher, writer, and podcast host Sam Harris, who also received contributions from patrons on the website, objected to Patreon's approach and announced that he would be leaving the platform because of it.[34] Shortly thereafter Patreon deleted the account of It's Going Down, a left-wing news website, for allegedly doxing.[35]

In December 2018, Patreon banned activist Milo Yiannopoulos a day after he created an account and also banned Carl Benjamin because he used homophobic and racist slurs in a YouTube interview in February 2018.[33] Benjamin claimed that Patreon had taken his words out of context[36] and that "the video in question should not fall under Patreon’s rules because it was on YouTube."[33]

This ban was criticized by Sam Harris and some American libertarians, who have accused it of being politically motivated.[33] Furthermore, Jordan Peterson announced a plan to launch an alternative service that will be safe from political interference, and jointly announced with Dave Rubin in a January 1, 2019, video that they will be leaving Patreon by January 15, 2019, as a direct response to its treatment of Carl Benjamin.[37][38]

Patreon banned comedian Owen Benjamin following alleged hate speech. Benjamin filed an arbitration claim for $2.2 million (later upped to $3.5 million) and told fans to file identical claims against Patreon as required by the Terms of Use in an attempt to pressure them into a settlement. Benjamin said that the suit(s) had a basis due to a disrupted economic relationship. Patreon launched a counter-suit against 72 individuals who filed arbitration claims and sought a preliminary injunction to stay all arbitration proceedings pending the outcome of its counter-suit. The injunction was denied, meaning that Patreon may be required to prefund the arbitration claims against itself up to $10,000 per claim. Patreon had previously changed its terms of service on January 1, 2020, to end the conditions under which the suits attempted by Benjamin's supporters (but not himself) occurred, as the lawsuits were filed on January 6. The terms-of-service update stated that only the person banned from the platform would be allowed to file a complaint and that any arbitration fees would have to be paid by the person or entity filing the complaint. The suits open the door to lawsuits from supporters of other Patreon users banned from the platform, with far-right freelance journalist Lauren Southern preparing her suit.[39][40]

Changes in content guidelines and terms of service[edit]

In December 2017, Patreon announced a service fee starting on December 18, 2017, where some fees would be charged to the patrons rather than all fees being paid by the creator. This caused a backlash from several creators, including some who saw members of their fanbase withdraw small pledges in response. Under the new payment model, a $1 pledge would have cost a patron $1.38, and a $5 pledge would have cost $5.50, representing a 38% and 10% rise respectively.[41] Due to this backlash and the loss of many pledges for creators, Patreon announced that they would not be rolling out these changes, and apologized to their users.[42]

In 2018, Patreon was accused of cracking down on ASMR (autonomous sensory meridian response) videos.[43]

On October 24, 2020, Patreon announced that it would ban all accounts "that advance disinformation promoting the QAnon conspiracy theory."[44]

Regarding adult content[edit]

In March 2014, Patreon announced via email that creators of sexual content on their platform would no longer be allowed to use PayPal services through Patreon to fulfill subscription payments.[45] In July 2016, Patreon emailed their content creators announcing that payments through PayPal would resume for adult-oriented creators.[46] Those who worked within the "Not Safe For Work" categories on Patreon could accept payments through PayPal via PayPal's subsidiary Braintree.[35] However, in October 2017, Patreon reverted its stance on NSFW content, introducing new restrictions.[47] They published an expanded version of the community guidelines with a broader definition of sexual content, triggering a backlash from some adult content creators.[48][49][50] A petition in protest of the changes gathered 1,800 signatures, which drew a response from Jack Conte.[51][52]

In June 2018, Patreon started to ban some creators who produced adult content.[53]

See also[edit]


  1. ^"Patreon Creators Statistics: Graphs + Analysis".
  2. ^Manjoo, Farhad (March 15, 2017). "How The Internet Is Saving Culture, Not Killing It". NYTimes.
  3. ^The California "Creating Patrons of the Arts Through Crowdfunding"Archived July 14, 2014, at the Wayback Machine July 11–13, 2014.
  4. ^ abJack Conte interviewed on the TV show Triangulation on the network
  5. ^Olson, Matthew (May 7, 2019). "How Patreon Has Helped And Hindered Creators, As Told By 13 Users". Digg. Retrieved May 8, 2019.
  6. ^ IntroArchived March 1, 2014, at the Wayback Machine Accessed July 14, 2014
  7. ^"Patreon: Jack Conte and Sam Yam : How I Built This with Guy Raz". Retrieved February 17, 2021.
  8. ^Levitz, Dena (September 9, 2013). "Donation, Patron Services Help Fans Support Their Favorite Authors". PBS. Archived from the original on April 13, 2014. Retrieved March 1, 2014.
  9. ^Tate, Ryan (October 22, 2013). "The Next Big Thing You Missed: 'Eternal Kickstarter' Reinvents Indie Art". Wired. Archived from the original on February 27, 2014. Retrieved March 1, 2014.
  10. ^Luckerson, Victor (December 4, 2013). "Top 10 Exciting Startups". Time. Archived from the original on March 1, 2014. Retrieved March 1, 2014.
  11. ^Buhr, Sarah (June 23, 2014). "Patreon Raises $15 Million Series A, Revamps Site To Focus More On Content". TechCrunch. Archived from the original on August 25, 2014. Retrieved August 26, 2014.
  12. ^"Patreon Raised $15 Million". YouTube. June 23, 2014. Archived from the original on October 4, 2015. Retrieved July 16, 2016.
  13. ^Buhr, Sarah (January 19, 2016). "Patreon Gains $30 Million Series B Funding To Support Growth". TechCrunch. Archived from the original on May 31, 2016. Retrieved June 26, 2016.
  14. ^Dredge, Stuart (March 4, 2015). "Amanda Palmer races to $13,000 per release in Patreon crowdfunding". the Guardian. Archived from the original on June 9, 2015. Retrieved June 11, 2015.
  15. ^"Creators on Patreon Receive Over 1,000,000 per Month From Patrons". October 10, 2014. Archived from the original on April 4, 2015. Retrieved June 12, 2015.
  16. ^"Patreon Acquires Subbable, Aligning the YouTube Stars". Forbes. Archived from the original on March 19, 2015. Retrieved March 17, 2015.
  17. ^Hunt, Troy. "Pwned websites - Patreon". Have I been pwned?. Archived from the original on October 3, 2015. Retrieved October 7, 2015.
  18. ^Goodin, Dan (October 2, 2015). "Gigabytes of user data from hack of Patreon donations site dumped online". ars technica. Archived from the original on October 8, 2015. Retrieved October 7, 2015.
  19. ^"Extortion attempt on victims of Patreon site hack". BBC News. November 23, 2015. Archived from the original on November 4, 2016. Retrieved November 3, 2016.
  20. ^"Scammers Fumble Attempt to Extort Patreon Users". Billboard. Archived from the original on November 25, 2016. Retrieved November 3, 2016.
  21. ^Biggs, John. "Extortionists Are Threatening To Release Patreon User Data". Techcrunch. Archived from the original on November 4, 2016. Retrieved November 3, 2016.
  22. ^Conte, Jack (January 9, 2017). "Creators have made $100M on Patreon". Medium. Archived from the original on April 5, 2020. Retrieved January 9, 2017.
  23. ^Constine, Josh (May 18, 2017). "Patreon doubles in a year to 1M paying patrons and 50K creators". Techcrunch. Archived from the original on May 18, 2017. Retrieved May 18, 2017.
  24. ^Gensler, Andy (June 14, 2017). "Patreon Launches New Tools Following Forecast of $150M In Subscriber Funding". Billboard. Archived from the original on June 14, 2017. Retrieved June 14, 2017.
  25. ^Matsakis, Louise (August 8, 2018). "Patreon Makes a Move as Tech Giants Encroach on Its Territory". WIRED. Retrieved August 12, 2018.
  26. ^"How do I become a creator and make a page on Patreon?". Types of questions. Archived from the original on February 3, 2017. Retrieved February 3, 2017.
  27. ^Pham, Alex (May 10, 2013). "Jack Conte's Patreon: Anyone Can Be a Patron of the Arts". Billboard Biz. Los Angeles. Retrieved March 1, 2014.
  28. ^Henriksen, Erik (February 7, 2014). "Portland Cartoonist Erika Moen Launches a Patreon (Also, Patreon Sounds Pretty Brilliant)". The Portland Mercury. Portland, OR. Retrieved March 1, 2014.
  29. ^"How Creative Entrepreneurs are Using Patreon to Build Their Businesses". March 9, 2016. Archived from the original on February 3, 2017. Retrieved February 3, 2017.
  30. ^"What Patreon's Growth Says about the Future for Creators". Patreon. Retrieved May 17, 2017.
  31. ^"Explore Top Creators on Patreon - Patreon". Archived from the original on July 16, 2014.
  32. ^"Community Guidelines". Patreon. Archived from the original on December 13, 2016. Retrieved December 13, 2016.
  33. ^ abcdBowles, Nellie (December 24, 2018). "Patreon Bars Anti-Feminist for Racist Speech, Inciting Revolt". The New York Times. Retrieved June 14, 2019.
  34. ^Robertson, Adi (August 3, 2017). "Inside Patreon, the economic engine of Internet culture". The Verge. Archived from the original on August 4, 2017. Retrieved August 5, 2017.
  35. ^ ab"The real consequences of Patreon's adult content crackdown". Engadget. Archived from the original on May 16, 2018. Retrieved May 15, 2018.
  36. ^"You Cannot Trust Patreon". Retrieved December 29, 2018.
  37. ^Goggin, Benjamin (December 17, 2018). "Top Patreon creators, of the 'Intellectual Dark Web,' say they're launching an alternate crowdfunding platform not 'susceptible to arbitrary censorship'". Business Insider.
  38. ^"We Are Leaving Patreon: Dave Rubin and Jordan Peterson Announcement". The Rubin Report – via YouTube.
  39. ^"Court denies Patreon injunction against fans of 'canceled' comedian". i24NEWS. August 2, 2020.
  40. ^Goforth, Claire (July 6, 2020). "Alt-right comedian asked his fans to sue Patreon. It backfired". The Daily Dot.
  41. ^Alexander, Julia (December 7, 2017). "Patreon changes have creators concerned they'll lose income, supporters (update)". Polygon. Archived from the original on December 9, 2017. Retrieved December 13, 2017.
  42. ^Conte, Jack (December 13, 2017). "We messed up. We're sorry, and we're not rolling out the fees change". Patreon. Archived from the original on December 13, 2017. Retrieved December 13, 2017.
  43. ^Wilson, Gaby (December 10, 2018). "ASMR creators want you to know it's art, not a weird sexual fetish". Vice News. Retrieved January 2, 2019.
  44. ^Greenspan, Rachel (October 24, 2020). "Patreon is banning QAnon conspiracy theorists, joining a growing group of tech companies taking action against the movement". Business Insider. Retrieved October 24, 2020.
  45. ^Violet Blue. "PayPal, Square and big banking's war on the sex industry". Verizon Media Inc. Retrieved June 6, 2021.
  46. ^Alptraum, Lux (July 27, 2016). "Patreon Ends Payments Discrimination Against Adult Content". Motherboard. Archived from the original on February 4, 2017. Retrieved December 13, 2017.
  47. ^O'Donovan, Caroline (October 25, 2017). "Patreon Updated Its Rules On Adult Content, And NSFW Content Creators Are Worried". BuzzFeed News. Retrieved July 25, 2020.
  48. ^O'Donovan, Caroline. "Patreon Updated Its Rules On Adult Content, And NSFW Content Creators Are Worried". Buzzfeed. Archived from the original on October 28, 2017.
  49. ^Kelion, Leo (October 25, 2017). "Porn-makers challenge Patreon's crowdfunding ban". BBC News. Archived from the original on October 28, 2017. Retrieved October 28, 2017.
  50. ^Cole, Samantha. "Adult Content Creators Are Fighting Patreon's New Anti-Porn Rules". Archived from the original on October 28, 2017. Retrieved October 28, 2017.
  51. ^"An Open Letter to Patreon". Archived from the original on October 27, 2017. Retrieved October 28, 2017.
  52. ^Conte, Jack. "A Note to Our Adult Content Creators". Archived from the original on February 5, 2020. Retrieved October 28, 2017.
  53. ^Cole, Samantha (June 28, 2018). "Patreon Is Suspending Adult Content Creators Because of Its Payment Partners". Vice.

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    Market patreon stock

    Patreon is a membership-based service where content creators can engage with their fans on a more personal level than ever before. Despite their popularity prior to 2021, the company has capitalized on the coronavirus pandemic. The health crisis has forced people to explore new routes to find entertainment, particularly with being stuck at home for most of the day. In the same vain, the platform has also given creators across all spectrums of entertainment a new way to monetize their content. With all this in mind, it’s no surprise that the Patreon IPO date is en route in 2021.

    The company makes money by taking a cut of what creators make from using their platform, usually in the form of a flat rate, which varies depending on how many subscribers and how much revenue a creator brings in every month. The Information recently reported that Patreon is looking to go to market this year, seeking to capitalize on their recent growth. 


    • Patreon is an eight-year-old company that acts as something of a middleman between content creators and their fans. Through subscription offerings, creators can engage with their fans on a frequent and casual basis. 
    • The platform makes revenue by taking a cut of how much an individual creator makes each month from their subscribers. They make additional revenue by charging a processing fee if the creators sell any tangible merchandise through the Patreon platform. 
    • The company is currently valued at $1.2 billion as of September of last year. To date, they have raised $256 million in funding from investors. 
    • Popular creators on Patreon include Philip DeFranco, Chapo Trap House, and Amanda Palmer. The platform has recently added former rapper and pop culture mogul Joe Budden as the Head of Creator Equity.

    A quick company history of Patreon

    Co-founded in 2013, Patreon started off as a way for then-musician Jack Conte to make some money from the YouTube videos that he was producing. Teaming up with Sam Yam, Conte and his new partner began developing a platform on which creators could allow their fans (aka patrons) to support their various ventures and content. 

    After going through numerous rounds of funding through the year 2014, Patreon grew to the point where the creators using their platform were making a combined $1 million per month from their patrons. They then purchased Subbable—one of their leading competitors in the subscription-service industry—in March of 2015. With the acquisition of Subbable, Patreon was able to combine the forces of the two company’s creators, as well as their subscribers. 

    Patreon has since continued to experience year-over-year growth, adding creators to their platform on a consistent basis. These creators range from podcasters to musicians, writers to novelists, models to photographers—and that’s just a brief synopsis of the types of people you’ll find on the platform. 

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    Patreon fundraising has gotten the company where they are today

    To date, Patreon has raised $256.8 million over six rounds of funding. Lead investors throughout these fundraising efforts have included Thrive Capital, Glade Brook Capital Partners, Wellington Management, and Index Ventures. 

    The money brought in throughout rounds of financing are as follows. 

    • Seed round: $2.1 million, 9 investors
    • Series A: $15.3 million, 17 investors
    • Series B: $30 million, 7 investors
    • Series C: $59.4 million, 6 investors
    • Series D: $60 million, 10 investors
    • Series E: $90 million, 4 investors

    Funding like this shows a firm trajectory toward the public domain. Patreon is following in the footsteps of numerous artistically based companies who have gone public before them.

    Path to the Patreon IPO

    What we know is that Patreon plans to go public sometime in 2021, most likely during the second quarter of the year. What we don’t know is exactly how they will go to market.

    This is an increasingly relevant question as special purpose acquisition companies (SPACs) swell in popularity. In the first seven weeks alone, there were already 160 SPAC IPOs, which accounts for 78% of public offerings during the time period. There’s also a direct listing, which is quicker and more streamlined than a traditional IPO. 

    Related: A guide to special purpose acquisition companies

    For Patreon specifically, there are a few options on the table. They include a traditional IPO, a direct listing, or a hybrid between different methods. We’ve seen many companies use a SPAC method to get their company to market these past few years, but using a direct listing is still relatively infrequent. Luckily, it isn’t too complicated of a method to wrap our heads around, so retail investors should fare just fine regardless of which route they choose for the Patreon IPO. 

    When a company pursues a traditional IPO, they typically enlist the help of a financial services company to underwrite the stock. BofA Securities, Goldman Sachs, and JPMorgan are all common companies to encounter when dealing with underwriting. These companies are cut out of the process when using a direct listing, accounting for the first big process change. 

    The second large process change for a direct listing comes when the company that’s going public issues new shares of the company’s stock. That step is also skipped—kind of. 

    Shares are, of course, distributed to new investors. However, they’re sourced from the positions of existing investors. While a listing price is predetermined in a traditional IPO, a direct listing allows the price to arrive through trading. In a way, this is truly letting the market determine what the stock is worth. 

    Direct listing IPOs are much easier to purchase than traditional IPOs, as they don’t require you to purchase shares ahead of the listing day, which usually can’t be done by retail investors. With a direct listing, as soon as the listing day comes, you can trade the stock at the market price just like you would any other security. 

    When is the Patreon IPO date?

    The official date for the Patreon IPO has yet to be announced, but it will become public information once Patreon publicizes their paperwork with the Securities Exchange Commission (SEC). As of February, they maintained a confidential filing to keep investors out of the loop for as long as possible. While it sounds malicious, it’s quite common—particularly during an era of extreme unpredictability in the market and economy alike. 

    What investors need to know ahead of the Patreon IPO 

    Regardless of what method the company uses to get to market, investors ought to act with caution and ensure they do adequate research before putting money into any company or security. This is called doing your due diligence, and it is truly up to every individual investor to do so.

    While a direct listing may seem “easier” to access for retail investors when compared to a traditional IPO, that doesn’t mean that it makes it a guaranteed better investment than other companies.

    In regards to Patreon, the platform has seen extensive growth over the past years, and has brought on plenty of new talent to the platform as well. Their loyalty lies with the content creators that call Patreon home, as evidenced by their recent hire of Joe Budden as head of creator equity. In this role, Budden will act as a liaison of sorts between the platform and creators. It shows that Patreon is committed to a just corporate structure that benefits their creators rather than solely uplifting the executive chairs.

    You might be wondering what the difference between Patreon and a GoFundMe-type platform is. Honestly, it’s a valid question whether or not you’re an investor. 

    Patreon’s market niche lies within their offering of month-to-month subscription services, much like a cable television subscription or other monthly subscription boxes that have gained in popularity as of late. Whereas a GoFundMe centers largely around a one-time donation, Patreon gives fans the opportunity to receive exclusive content for a monthly premium. Exclusive, a word that is usually just for show, holds substantial value on Patreon. 

    Creators post content that their fans won’t be able to find anywhere else, things like exclusive podcast episodes, tutorials, or access to merchandise. This adds another layer to Patreon’s appeal for both creators and fans alike. 

    Bottom line

    The end of the pandemic is looming on the ever-growing horizon, but there’s little to no question that many changes brought on by 2020 will be here to stay for the long haul. Chief among those is the consumer’s obsession with content. Netflix, Hulu, Disney+ and more all saw massive growth in subscription metrics over the past year. So have companies who sell books, newspaper subscriptions, and music streaming memberships. 

    In a way, Patreon is in this camp, but they’ve got their own niche, too. Patreon offers the “small guy” a chance to monetize their content alongside the big fishes. But make no mistake about it, Patreon doesn’t plan on being a small guy for long, and neither do the creators that have found success thanks to the platform. 

    Related: What to know about the 2021 Talkspace IPO

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