Attraction marketing quotes

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Law of Attraction Quotes To Help Your Marketing

Law of Attraction Quotes To Help Your Marketing by Jill CelesteIt’s no secret that I love the Law of Attraction, and I especially love how I can use it to guide my marketing.

Who would have thought that the Law of Attraction and marketing could mix? I am delighted that they do!

I’ve been a marketer for years – before I even became an entrepreneur – and as soon as I embraced the Law of Attraction (after much resistance, may I add), my marketing improved.

And when my marketing improved, my business improved (as in, more clients and higher income).

For this week’s marketing strategy, I wanted to share with you three quotes that will help guide your marketing using Law of Attraction principles.

My intention is to help you feel better about marketing, so that you can share your Divine Gifts, change people’s lives, and improve the world – all while being lovingly compensated for doing so.

Here are the quotes I’ve selected. I hope they help you so much.

#1: Eliminate all doubt and replace it with the full expectation that you will receive what you are asking for. – Rhonda Byrne

 Eliminate all doubt and replace it with the full expectation that you will receive what you are asking for. – Rhonda Byrne

I selected this quote by Rhonda Byrne as a reminder that we must believe in our marketing. Marketing has a job. It’s an expression of your Divine Gifts. So, when you’re marketing your business, let marketing do its job – without doubt and worry. You will receive exactly what you need from marketing when you do so.

#2: Somewhere around the world, people are praying very hard for just the thing you are inspired to do; you are the answer to their prayers. And they are the answer to yours. – David Cameron Gikandi

Somewhere around the world, people are praying very hard for just the thing you are inspired to do; you are the answer to their prayers. And they are the answer to yours. – David Cameron Gikandi

Your ideal clients are out there, right now, wishing for you – though they may not know you’re their healer yet. That’s when marketing comes in. Marketing connects you to the people who need you most. Marketing is a beautiful thing, born from an authentic wish from your heart to the hearts of the souls whose lives you’ll change.

#3: The speed at which the Law of Attaction manifests your desire is in direct proportion to how much you are Allowing. – Michael Losier

The speed at which the Law of Attaction manifests your desire is in direct proportion to how much you are Allowing. – Michael Losier

One “complaint” I hear about Law of Attraction, especially as it relates to manifesting clients and money, is this: “I am not seeing any results!”

Admittedly, we are an instant-gratification society now, so when we do something, we expect to see a positive result immediately.

I hate to say it, but entrepreneurship is an exercise in patience.

However, you can speed things up a bit if you would allow The Universe to help you. Allowing means you’ve removed all doubt. You are detached from the outcome. You do the work, staying in positive expectation that it will work out for the best. So, allow more in your marketing. It will work faster for you when you do.


Have you ever come across a post on LinkedIn or Instagram from your favorite celebrity or influencer, explaining how they use their own brand's services or products?

You know what I'm talking about. Maybe your favorite Instagram influencer just posted a photo, with the caption explaining how the photo editing packs she curates have helped her become a better photographer.

Or, perhaps it's famous chef Gordon Ramsay, with a new YouTube tutorial on how to make Holiday-themed classics — complete with expert tips — which persuades you to Google his corresponding cookbooks for more insight on how to cook like a pro.

Regardless of the situation, you can probably recall a recent time in which your attention was drawn to a product because someone you respect has exhibited high praise about it. That person has explained how the product makes their life better or easier.

And now, they can't live without it, so why should you?

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This form of marketing is called attraction marketing. Let's explore what attraction marketing is, and how to do it for your own brand, next.

What is attraction marketing?

Attraction marketing is a term for a method of marketing a product or service. It works by providing valuable information about the item before convincing customers to buy. It's a powerful marketing strategy for both lead generation and brand loyalty.

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." It's a technique that gives companies a knowledgeable reputation that precedes their products.

Attraction marketing helps you set your brand apart from competitors by focusing marketing efforts on what makes your product or service the more attractive option.

Inbound marketing is a good example of attraction marketing — for instance, if I've received a ton of high-value content from a brand, including blog posts, ebooks, and webinars, then I'm more attracted to that brand when it comes time for me to purchase a product or service that aligns with theirs.

Home Depot is a good example of attraction marketing. The home supply company offers weekly classes and DIY workshops on how to use their equipment, offering free value to prospects without forcing them to purchase anything. These weekly classes builds loyalty and trust, which makes their products or services more attractive to their audience, and more likely to purchase from them.

Ultimately, offering content that's accessible and valuable to the customer piques their interest in your product or service, and builds your reputation.

It's also a great method for lead generation — by sharing accessible, educational content, you are converting possible leads early on in their buyer's journey. By the time they make a purchase decision, your brand and its content will already be in that person's mind.

Are you ready to frame memorable marketing messages with attraction marketing? Let's go over a formula, or framework, you can refer to when building those messages.

How to Implement Attraction Marketing

The biggest thing you want to do with attraction marketing is share your story. This is a technique you can use to emotionally connect with a lead or customer, and provide them answers to their questions before they even ask.

For instance, if a customer wants to know, "How will an ecommerce tool like yours help me be successful with my online business?", a YouTube video you made about the best ecommerce tools for small business owners would answer their question, and make the customer feel like you catered to their needs directly.

The other big parts of implementing attraction marketing are the helpful features and defining the reusability of your product. Let's dive into that a little deeper.

The biggest thing to take note of when you're starting an attraction marketing campaign is to share your story. You want to be able to connect with customers on a level that only comes through when they know the story of a brand. When you tell your story, you're ensuring your marketing campaign doesn't just feel like a blatant advertisement.

1. Build an emotional connection.

So, how does one tell their story with attraction marketing? By using key words and phrases that will build an emotional connection with potential customers. Instead of communicating that your product "really works," share how using the product empowers you as a marketer, or as a consumer.

2. Name the product and helpful features.

When you're building this message, mention the product by name. Hyperlink a product page, if possible. Connect a product feature to the task it helps you solve.

For example, if one of the features of your service is automation, mention how the automated services use machine learning to make your life easier. That way, customers can visualize how their lives would be improved from the experience of using your service.

3. Emphasize the future value.

Finally, it's a good idea to mention how using the product or service is such a delightful experience that you've fit it into your lifestyle. Is the chatbot you've created part of your daily routine? Has the developing tool you're launching helped you with data entry?

If the customers know how you use your own product, they'll be more inclined to seek more information. After all, who isn't on the hunt to make their lives easier?

Using this formula will help you build attraction marketing messages that will matter to your customers. It'll show how your brand is customer-obsessed, but also shows that there are humans behind the product who enjoy it as much as audiences will.

To make sure your campaign is the most effective it can be, we've put together a list of tips to bring your attraction marketing ideas from good to great. Let's take a look at a few, next.

Attraction Marketing Tips

Now, let's dive into some best practices for using attraction marketing as a marketing method.

1. Pick the right channel.

When you use attraction marketing, you have to pick the right channel for your messaging. For instance, Twitter won't work so well if you're trying to tell a story. You only have a certain amount of characters to get your point across, which isn't much to engage a customer.

For this reason, choosing a platform that supports long-form content is most likely the winning strategy. However, if you only have accounts for visual platforms, like Twitter and Instagram, use graphics and video to deliver your message.

On Instagram, you can leverage stories to explain your message through a carousel, and entice audiences to engage with you. Alternatively, you can make a post on your main feed, similar to entrepreneur, Lauren Tickner:

To promote her online business course and consulting firm, Impact School, Tickner uses attraction marketing. Notice how Tickner uses the caption to tell a quick, impactful story. It improves readability by breaking up the text, and leaves the takeaways, or challenges, in the middle of the story.

2. Show some personality with your messages.

When you talk to the customer, make sure you're coming to them as a person, rather than a marketer. In order to connect with your audience, you have to know what they respond to and cater to their interests.

For example, do you know how your brand fits into a customer's life? You can use that as an angle and frame your story from there. If your product makes the day-to-day functions of a developer easier, your story can include a narrative about how data collection was a pain … until your product came along, that is.

3. Mention the facts about your product.

It's important to note that, even though you're telling a story in your narrative, you need to keep the information factual. If you're using statistical data, make sure the data is current. If you're explaining features of your product, maintain accuracy.

You want to build the trust of leads and keep the trust of existing customers, so transparency is key. For instance, if your tool does "X" and "Y," but you need an outside source to accomplish "Z," that's something customers should know.

It's important to put your best customer service foot forward, especially when using attraction marketing. This is a hugely customer-facing method, and should be treated as such.

Customers might have questions and comments, so while you're coming off as personable in the campaign content, you have to keep that up beyond the content and its copy.

Attraction marketing gives your business a relatable scope. It offers customers a way to envision a business's offerings in their lives without connecting to an influencer. (And saves you money). So, if you want to appear more approachable to your customers with your next launch, think of giving attraction marketing a whirl.

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It still surprises me how powerful a great quote can be.
I find myself repeating quotes to my clients and colleagues all the time, because they are such an effective teaching tool. So I thought I’d share with you 5 of my favorites of all time to equip you with a great little tool box. Here they are:when-you-speak-to-everyone

1. “When you speak to everyone, you speak to no one.” – Meredith Hill

Seth Godin said the same thing in different words when he said, “Everyone is not your customer.” If you are making a living selling travel, you are heavily influenced by a widespread scarcity mindset when it comes to clients. This belief in scarcity in clients can be traced back to the emergence of online booking engines and the intense “competition” they created. Your business will transform the day you recognize that everyone is not your customer. So figure out WHO your customer is, what they want so badly that they will give anything to have it, and then go tell them…in their language.

2. “A lot of times, people don’t know what they want until you show them.” – Steve Jobs

Wow, has Apple embodied this concept. I’ll never forget my first I-pod. As a long time runner, I’d occasionally run with a Walkman. (Remember those!) I said occasionally because it was a decent option but it wasn’t a great solution to having music in your ears when running. The portable cassette player was good because you could make your own mix and listen to your favorite songs. But there were lots of downsides: it was a little clunky and awkward to hold; the music sounded warped with all the bumping around; and it took time to make a mixed tape. Then there was the simple radio option. Upsides to this was that it was light, the sound quality of the music was excellent, and radio has always offered great variety in music. But, in my honest opinion, the biggest downside to listening to the radio when running was the commercials! It would drive me insane to listen to anything but music when running.

So I’ve shared this little throwback about the Walkman to demonstrate how lucrative it is to create things for your customer that they don’t know they want until you show them. I didn’t have the technical or creative capacity to dream up the I-pod. But when I first saw one and understood how easy it was to use, how light, and how commercial free it was….I was taken. And I couldn’t go back.

Everyday, you should be getting out of bed and asking yourself what do my clients want, but they don’t know they want? Perhaps it’s a butler suite at a beautiful all-inclusive resort on a stunningly beautiful beach. Or maybe it’s a group travel experience with people they adore where connections are rekindled, laughter never ends and the taste buds are tantalized.

3. “Hope is not a strategy.” -unknown
I know I naively followed this concept for the first 4-5 years of my business in travel. I hoped clients would find me. A little like a deer caught in headlights, I had a passion for selling travel, I wanted to help clients, but I was so overwhelmed by all the different ways I could market myself and my business, I just didn’t know what to do or what not to do. If you are feeling a little guilty of following hope as your strategy, then I implore you to invest in marketing education. Whether it’s a small, first step and you buy a book, or it’s a bigger leap of faith and you invest in a GIFTE coaching program, the greatest antidote to using hope as a strategy is coaching.

4. “People don’t buy products, they buy solutions.” – Meredith Hill

I said this to my daughter when she was 8 years old and her fabulous reaction was to tell me I was very smart. Yay me! But it’s so true. My favorite analogy for impressing this lesson on my clients is that of the drill. In other words, people don’t go to the hardware store to purchase a quarter-inch drill. They want a quarter-inch hole. So, when marketing your business, STOP SELLING YOUR PRODUCTS! You are hiding behind them. It’s time to start selling the hole. And YOU are the hole!!! The solutions you offer are the hole. The dreams you deliver are the hole. Lead with this in every bit of marketing you have.

5. “Consistency builds confidence.” – Vanessa McGovern
A bad habit I see travel entrepreneurs fall into is what I like to call “shot gun marketing.” In other words, they have developed no marketing systems and instead look to every single marketing vehicle as a silver bullet, shooting randomly at their target. And then they erroneously draw a direct correlation between their marketing activities and their results. This is not how marketing works. You MUST develop marketing systems and you must have multiple outlets for them.

Here’s a great example that just happened to a student in our sister host agency’s Travel MBA program. By the way the Travel MBA program is designed to take total newbies to travel from complete beginner to solid producing seller of travel in 12 months. I mention this because I want you to understand that in this example, our student is brand new to selling travel for a profit. In developing her marketing systems, she recently made the commitment to advertise in a printed, monthly, community magazine for 12 months. Within a few days of the first month’s ad appearing, she secured a $10,000 travel booking. Why? Because the person who saw the ad was an acquaintance who had heard that she had gone into the travel business as a travel agent. It wasn’t until the person saw the ad, that he picked up the phone to call her. Consistency builds confidence. If he hadn’t heard about her becoming a travel agent but saw the ad, he probably wouldn’t have called her. If he had heard about her becoming a travel agent, but she decided to say no to the ad opportunity, he probably wouldn’t have called her. So the moral of the story is get out there, in multiple ways, consistently.

Your Assignment:

I hope you have found these 5 great marketing quotes as powerful as I did and still do. Challenge yourself to put into place just one thing you learned from this article.

Attraction Marketing Tips - 4 Ways I Use Attraction Marketing To Bring Me 2-5 New Teammates A Week

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Quotes attraction marketing

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Attraction Marketing for Beginners - Social Media Marketing 2019

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